Palmer Luckey, founder of Oculus, confirmed that the VR headset will cost as much as a new console.
Although the number $350 is discouraging to those eagerly awaiting the headset, Luckey says that the cost is not to boost price margins, but rather to provide the highest quality possible for the VR. Because the technology is new, outsourcing its components is fairly expensive. If the market grows, the price will drop on future models (much like the early days of DVDs and home computers).
Luckey explains,
' you='' know,='' i’m='' going='' to='' be='' perfectly='' honest='' with='' you.='' we’re='' roughly='' in='' that='' ballpark…='' but='' it’s='' going='' to='' cost='' more='' than='' that.='' and='' the='' reason='' for='' that='' is='' that='' we’ve='' added='' a='' lot='' of='' technology='' to='' this='' thing='' beyond='' what='' existed='' in='' the='' dk1='' and='' dk2=''> Til sammenligning siger Sony Andrew House, at PlayStation VR vil køre for omtrent det samme beløb. Luckey siger, at de fokuserer på produktets kvalitet mere end noget andet. Det giver mening, for hvis køberne føler, at de har købt et produkt af høj kvalitet, godt fremstillet, så kommer de tilbage til runde 2. Oculus Rift er indstillet til at frigives i april 2015.